Prospects of the common cold, influenza, sore throats and a plethora of aches and chills are just a few weeks away and this is a good time to think about some strategies to beat the winter blues. However recent studies into one major area of prevention has thrown up some very interesting facts that people should be aware of. It is the whole area of zinc supplements and zinc deficiency.

The food supplement business is booming, No where is this more evident than on the internet where thousands of companies compete to offer the latest cure all’s and at the best discounted prices. Americans will spend $30 billion this year alone on anti-oxidants. Europe is catching up fast with growth in the bio actives market reaching 35% last year.